Register
Sallie Fraenkel
Executive Vice President of SpaFinder Wellness
2013 Trend Report: How it Will Affect The Day Spa Industry
Sunday 3:30 p.m. Room 305SpaFinder® Wellness’ annual forecast of the top 10 global spa and wellness trends celebrates its tenth year with the widely anticipated 2013 report. Industry expert Sallie Fraenkel will emphasize how 2013’s forecast makes it startlingly obvious just how far our industry has evolved over this extraordinary decade—and how sophisticated consumers have become. From the new “Mindfulness Massage” to “Color Self-Expression” to “Men: From Barbers to Brotox,” Sallie’s keen insight into why each trend developed will help you think further ahead. You will also learn how each thought-provoking trend will impact your day spa—and how you can use these predictions to attract new customers, build your business and be more successful in the years ahead.
2013 Trend Report: How it Will Affect the Day Spa Industry
Monday 2:30 p.m. Room 305Biography
Sallie Fraenkel joined SpaFinder® Wellness in 2004, bringing more than 20 years of marketing experience and a lifelong passion for wellness to the company. As executive vice president, corporate development and industry relations, Sallie has helped shape the company during a period of exponential growth and plays a leading role in the development of the company’s wellness initiatives and Worklife Wellness programs. A regular broadcast commentator, her expertise spans the fields of health and holistic living, and she has traveled the world as a spokesperson for SpaFinder Wellness, sharing her knowledge with industry leaders and media.
Prior to joining the company, Sallie was senior vice president of Showtime Networks, directing retail and sell-through distribution and marketing. She was also instrumental in creating merchandising and licensing strategies for Showtime’s original series.
Sallie is a graduate of Penn State University, and in 2004 was accorded a Distinguished Alumni Award. She is a self-admitted foodie and can be found in a Pilates studio as often as possible.
