866.772.7469 |
Esthétique Spa International
Rob Cass
Rob Cass
Marketing Battleground: How To Win The Fight
Sunday 11:30 a.m. Room 301

Every marketing activity fights for your time, attention and ultimately your money. So time to suit up and get your battle strategy together otherwise you will lose before you start. Come to this high energy session and learn what your most important marketing weapons are and how to overtake your competitors.

Where Has All My Profit Gone?
Sunday 2:30 p.m. Room 301

To work that hard and not make a decent profit is wildly frustrating. Working harder won’t fix it, working smarter will. Attend this insightful seminar and learn how and where your profit disappears and how you can stop the bleeding.

Pay Right: Happy Staff and Still Profitable
Monday 11:30 a.m. Room 301

The single biggest expense financially, and mentally, is your team. Yet the only way to maximize your profits is to have them fully engaged in your business. You can’t pay whatever they ask for. That means the right pay for the right person. Come join and learn how to build a plan that will keep your team smiling and your profits still growing.

The Art of Service Superiority
Monday 2:30 p.m. Room 301

The goal of every spa is to give great service. You see it on website, on brochures and a lot of people talk about it. What does “service superiority” really look like? Come to this session and you will see what you can do to make your service better than everyone else and then watch your bottom line grow.


SPAFORMATION, led by principals Robert & Julie Cass, is a leading consulting, marketing and training advisor to the spa and salon industry. They bring 40 years of successful hospitality management and development experience as well as an endless commitment and passion towards excellence.

Industry leaders such as Ste. Anne’s Country Inn and Spa, Proctor & Gamble, Nulook Medspa, Avia Spa, Stillwater Spa, Langdon Hall Country House Hotel and Spa, FIORIO Salons, Hockley Valley Resort and have all chosen to work with Spaformation because of their intimate knowledge and expertise of the spa & salon market.

Rob has led award winning properties including multiple recipients of Canada’s 50 Best Managed Private Companies award. Rob was a founder, director and Vice President of Premier Spas of Ontario. As part of his ongoing dedication to wellness Rob has become a certified facilitator, Yoga instructor as well as Reiki and Thai Yoga Massage practitioner.

Robert & Julie travel the continent as key note speakers and trainers educating and elevating the standards of today’s day, medical, resort and destination spa operations. They have authored numerous articles in well known spa publications such as Spa Management Journal, Day Spa Magazine, Skin Inc. and Spa Canada.

No project is too large or too small as Spaformation focuses on the success of their clients as the ultimate goal. With this wealth of experience, and surrounded by an unparalleled team of professionals, Spaformation creates and manages spa projects from concept to operation and beyond.

Spaformation is “Forming the links to positive change”


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Company: Esthetique Spa International
Phone: 866.772.7469
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