Director of Spa and Wellness at Terranea
How to Make the Rubber Hit the Road - Increase Revenue and Guest Spend Immediately!Sunday 10:30 a.m. Room 304
It's important to be prepared and proactive for one of those days you wished didn’t happen… high occupancy but few appointments! Now what… you will be there again… most likely next week! However, there are practical and realistic ways you can maximize existing guests by up selling, cross selling and retail conversion. In this educational session, you will learn tried and true successful techniques to increase business on a daily basis by using simple solutions to gain incremental revenue. You'll get practical take home tools to implement right away to increase your revenue “in the day, for the day”. By consistently implementing a handful of these tactics, you will increase your guest spend, guaranteed.
How to Make the Rubber Hit the Road - Increase Revenue and Guest Spend Immediately!Monday 11:30 a.m. Room 304
Blake has been in the spa industry since 1993 when he was a part of the opening team for the first MGM Grand Spa. Blake also took part in the planning and opening of the second and current spa at the MGM Grand.
From there, Blake went on to open the Canyon Ranch SpaClub at the Venetian. He was with Canyon Ranch since the opening in 1999, and directed all operations of the largest facility of its kind, 134,000 sq. feet, in North America and reigning Mobil 4 Star property.
Blake currently oversees the 50,000 sq. foot spa and wellness facility at Terranea – LA’s Oceanfront Resort. The Spa at Terranea was recently named one of the top five spas in the United States in Travel + Leisure’s 17th annual World’s Best Awards.
Blake specialized in the hospitality industry at the University of Nevada at Las Vegas, where he earned a degree in hotel administration in 1994.