There are two main areas of revenue for your spa: service and retail.  Your service prices are usually based on the location of your business.  For example, if a business has high overhead it’s services will be higher than if it has low overhead. But, what about the retail products your business...

Day 2 of ISPA proved to be another motivational and meaningful experience. Today I had the pleasure of listening to Amanda Frasier, Director of Inspections and Ratings from Forbes Travel Guide. Her professional development presentation was entitled “Providing the Ultimate Spa Experience: Insight from the Source of the 5-Star...

Today at ISPA I enjoyed watching David Avrin, the Visibility Coach speak during the afternoon Professional Development Session. His topic was “It’s Not Who You Know, It’s Who Knows You: How to Build Your Business by Building Your Brand.” Branding is a crucial part of spa success. But with so many...

We are proud to announce that ESI is a Silver Level Sponsor for ISPA 2012 this year October 15 -17 in Kissimmee, Florida! Please visit us at our table in the Silent Auction Area. The Silent Auction supports the ISPA Foundation which provides top educational research and scholarships to members...

Last night I had a body-scrub and massage at one of my favorite Los Angeles spas, but this time (strangely enough) the experience wasn’t as pleasant as usual. High-end spas usually charge top-dollar for body treatments and employ well-qualified, seasoned, experienced massage and bodywork specialists. One assumes that the...