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Esthétique Spa International
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Live from ISPA: Insight from Forbes Five-Star Spa Standards

Day 2 of ISPA proved to be another motivational and meaningful experience. Today I had the pleasure of listening to Amanda Frasier, Director of Inspections and Ratings from Forbes Travel Guide. Her professional development presentation was entitled “Providing the Ultimate Spa Experience: Insight from the Source of the 5-Star...

Live from ISPA: It’s Not Who You Know, It’s Who Knows You

Today at ISPA I enjoyed watching David Avrin, the Visibility Coach speak during the afternoon Professional Development Session. His topic was “It’s Not Who You Know, It’s Who Knows You: How to Build Your Business by Building Your Brand.” Branding is a crucial part of spa success. But with so many...


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