Guest post by Robb Gorman, Owner of Toronto’s XY Men’s Skin & Grooming Lounge. After 15 years in the business of “beauty” I’ve seen a lot of ugly. In fact, the majority of my career has been devoted to searching for some sort of beauty within an environment super-saturated...

Guest Post by Jeremy McCarthy, Director, Global Spa Development and Operations at Starwood Hotels and Resorts, author of the book The Psychology of Spas and Wellbeing. Spas tend to market themselves around the physical aspects of the experience: their facilities, their treatments, their products.  But the best spas realize that the...

Guest post by Kristine Huffman, General Manager, Austin, Brand Experiences Director for Travaasa Experiential Resorts. I’ve been in the Spa/Wellness/Resort industry for over 25 years and have always felt that day spas have a unique opportunity to provide meaningful (and profitable) programming in this arena.  First of all, your clients...

Guest post by Ella Stimpson, Executive Director of Salon and Spa Operations at Encore at Wynn Las Vegas. Being a leader in a spa or salon is stressful and often lonely. So many of us feel like we are carrying the whole business on our back – that we...