The question comes up in almost every marketing class or seminar I teach. “What do you think about Groupon?” So here we go. Marketing Brilliance As a marketing company I can appreciate the brilliant business model that Groupon has created and grown. In fact, it is the fastest company...

As we know the holidays bring high client traffic, more incoming calls, and an increase in product sales. It’s barely November, but now is the time to jump-start holiday planning for your salon! Here’s a fun infographic about salon and spa holiday sales trends we’ve created with real data...

The ESI Las Vegas show is this weekend! Download the complimentary mobile app to receive news and updates, as well as navigate through features such as speaker times and locations, exhibitor lists, show floor plan, maps and more! For the 2nd year running, ESI Las Vegas has partnered with GOMOBILENOW and...

Being a small business on the internet can feel like being a small fish in a very big pond – think ocean sized pond. But your website can be more than that, and there are many ways for spas to boost their website’s visibility. Any spa with a website...

Guest Blog Post by Lydia Sarfati, Founder and CEO of Repêchage Today’s spa client wants head-to-toe services in a New York minute. Your clients do not want to hop around from hair salon – to spa – to nail salon; they want a one-stop shop for all of their...

Guest post by Kristine Huffman, General Manager, Austin, Brand Experiences Director for Travaasa Experiential Resorts. I’ve been in the Spa/Wellness/Resort industry for over 25 years and have always felt that day spas have a unique opportunity to provide meaningful (and profitable) programming in this arena.  First of all, your clients...

Guest post by Joanna Roche, Business Development Consultant for the spa industry The end of the year should be one of best times for your business.  Are you ready?  Here are six ways to maximize your sales and help you plan for the new year. 1. First let’s do...

Guest post by Michael Tompkins, CEO of Miraval Resorts. Having been in this industry now for nearly 20 years, and having managed a couple of the best known destination spa brands in the world, people in spa used to ask me, “What do you think about Day Spas?” when...

There are two main areas of revenue for your spa: service and retail.  Your service prices are usually based on the location of your business.  For example, if a business has high overhead it’s services will be higher than if it has low overhead. But, what about the retail products your business...

Today at ISPA I enjoyed watching David Avrin, the Visibility Coach speak during the afternoon Professional Development Session. His topic was “It’s Not Who You Know, It’s Who Knows You: How to Build Your Business by Building Your Brand.” Branding is a crucial part of spa success. But with so many...