The question comes up in almost every marketing class or seminar I teach. “What do you think about Groupon?” So here we go. Marketing Brilliance As a marketing company I can appreciate the brilliant business model that Groupon has created and grown. In fact, it is the fastest company...

As we know the holidays bring high client traffic, more incoming calls, and an increase in product sales. It’s barely November, but now is the time to jump-start holiday planning for your salon! Here’s a fun infographic about salon and spa holiday sales trends we’ve created with real data...

The ESI Las Vegas show is this weekend! Download the complimentary mobile app to receive news and updates, as well as navigate through features such as speaker times and locations, exhibitor lists, show floor plan, maps and more! For the 2nd year running, ESI Las Vegas has partnered with GOMOBILENOW and...

Guest Blog Post by Lydia Sarfati, Founder and CEO of Repêchage Today’s spa client wants head-to-toe services in a New York minute. Your clients do not want to hop around from hair salon – to spa – to nail salon; they want a one-stop shop for all of their...

Oscar Wilde said “illusion is the first of all impressions.”  Indeed the world of our bodies and how they respond to external and internal changes is illusive at times.  My humble role in the spa world includes foot care, male esthetic issues and reflexology.  I bring many topics to...

Guest post by Kristine Huffman, General Manager, Austin, Brand Experiences Director for Travaasa Experiential Resorts   It’s no secret that your team is the most critical success factor of any program or service you’re trying to launch.  But how do you select and lead a team of service providers that...

Guest post by Robb Gorman, Owner of Toronto’s XY Men’s Skin & Grooming Lounge. After 15 years in the business of “beauty” I’ve seen a lot of ugly. In fact, the majority of my career has been devoted to searching for some sort of beauty within an environment super-saturated...

Guest Post by Eric Stephenson, Director of Massage Education, iMassage Inc. I have spent the better part of the last fifteen years obsessed with the subject of body mechanics as it relates to massage therapy. It is a healthy obsession, as I am always looking for a better or...

Guest post by Sallie Fraenkel, Executive Vice President. As Yogi Berra once said (I rarely, if ever, quote sports figures, but this one is apt), “It’s tough to make predictions, especially about the future.” SpaFinder® Wellness has been forecasting trends for the past 10 years, and I’ve been involved...

Guest Post by Jeremy McCarthy, Director, Global Spa Development and Operations at Starwood Hotels and Resorts, author of the book The Psychology of Spas and Wellbeing. Spas tend to market themselves around the physical aspects of the experience: their facilities, their treatments, their products.  But the best spas realize that the...