Talk to any salon or spa owner in a business for one year or 20, and they will tell you the same thing: they love how their guests’ energy sparkles after a treatment. And the big bonus is how owners feel knowing they proved that amazing service. It is usually a big ‘ole...

Taking care of your feet is a year round task, not only to be done when you want to wear sandals or flip flops in the summer sun. Winter can be harsh on your feet and they deserve love and care during these cold months. Giving yourself a pedicure...

  As a distributor and supplier of various skincare products and day spa equipment, it is my mission to bring the latest beauty essentials to my clients. Hence, attending spa tradeshows and exhibits is part of the priority list. Through these events, I am able to observe both recent...

Choosing which products to sell is just one part of the process when it comes to developing your business. Whether big or small, finding a good quality wholesale distributor* for your product business is fundamental to your success. Developing a mutually beneficial long-term business relationship with the right supplier...

  One of the biggest challenges we face in the aesthetics industry as professionals in caring for the feet is to better educate consumers on the ‘Wellbeing of the Toe Nail’.  We need to encourage our consumers to take notice of their feet - specifically their toe nails – to be aware of discoloration, peeling...

  Customer loyalty is the biggest compliment to a business and creates and a solid foundation for long term success.  Everyone knows that keeping loyal customers can be a challenge especially when the competition is just a click away. Marketing experts agree that price, quality and service are the...

Consumers require great quality skincare products. Dehydration, lack of firmness, wrinkles, sensitive and reactive skin are the problems the majority of both men and women have. We are using several products on our skin to balance, control and treat these problems. Many consumers are looking for products containing natural, healthy,...

Estheticians worldwide are surprised at the growing popularity of LED masks. From treating Psoriasis and Acne to activating fibroblasts, LEDs are the new “in thing”. But what makes an LED mask so different from standing in front of your Christmas tree?  First off, it is important to differentiate between...

Near the end of the 1990s, electrologists were affected by an onslaught of promotion from a new source of competition, publicly traded laser manufacturing corporations. Initially, electrologists, manufacturers of epilators and Electrology schools were unprepared since they did not know competition from outside of their own profession. Many were unable to...

The latest focus in the wellness industry is all about detoxification and removing the buildup of harmful toxins that get in the way of your best health.  Naturally, this trend has moved to skincare, and savvy aestheticians are turning to cosmetics to detoxify their clients’ skin for a healthy...