Robb Gorman
“The Face Of Man”
Sunday 11:30am – Room #101
Monday at 11:30am – Room #102
Robb Gorman, from Ottawa, Canada’s wildly successful Bodé Spa for Men, will discuss the intricacies of working with the male client. From the psychology of interaction, what and how to educate men and the treatment of men’s skin to an in-depth analysis on the Art of Shaving. By giving you insight and understanding you will be armed with the knowledge to effectively counsel on, and treat, the single biggest skin challenge to The Face Of Man.
“Secrets From The Male Spa: Reaching The Man-Kind” (with Daniel Francoeur)
Sunday at 1:30pm – Room #101
Monday at 2:30pm – Room #101
This session will focus on creating an environment where men feel welcome, safe and secure. From proven methods of employing psychology and physicality through logistics and strat- egies to reach men, teach men and keep men, The Bodé Boys will guide you in cracking open your ability to tap into the fastest growing demographic in the spa and beauty industries. By utilizing specific marketing models (including websites, menus, and literature), creative ways to introduce men to the spa experience and what to do with your male clients once you’ve got them in the door, 50 minutes can change your business.
Biography
Robb Gorman is a certified esthetician, makeup artist, writer and educator who spe- cializes in skin care, waxing and grooming for men. Robb joined the Bodé Spa team in 2010 and has developed a reputation as an authority in the areas of men’s skin health and grooming. Travelling across NorthAmerica educating on men’s skin health, waxing and grooming, Robb’s seminars and classes have become crowd favorites, notorious for their humour, insight and frank talk about all things “guy”. With 15 years of working with skin, his skill, professionalism, warmth and humour ensures his clients feel welcomed and very much at ease. Robb stands proudly among the rarefied ranks of the male esthetician. “Skin and body care isn’t just about looking good,” he says. “It’s a vital component of overall health and well- being. Men haven’t had this kind of relationship with themselves, but that’s changing. Fast. Education is paramount.”
