Dori Soukup
“It’s All About the Guest Consultation”
Sunday at 11:30am – Room #102
Consultation = Results = Success. It’s a win/win for both the spa and the guest! Guest consultation is the most underdeveloped process within medical or day spas. Attend this session and discover the S.A.C.R.E.D. Consultation System, and tap into multiple revenue streams while simultaneously increasing guest satisfaction and retention. Dori Soukup will reveal the advantages of a structured consultation and the S.A.C.R.E.D. Consultation System; and share her insights on how to develop guest programs that generate revenue. This is the most innovative, proven effective consultation system in the industry!
Join us and gain the knowledge to transform your consultation process into revenue generating opportunities!
“Goodbye Poor Performance, Hello Pay Raise”
Monday at 10:30am – Room #103
Do you know how much the lack of upgrading treatments and retail sales are costing you per year? If you or your team doesn’t like to sell or feels awkward about doing it, attend this session and learn the most effective way to recommend treatments and home care products to increase your income!
In this class you will learn about the “Don’t sell, recommend!” philosophy and belief system; the difference between selling and recommending; and how to recommend treatments and home care with the P.R.I.D.E. system. Lori will also provide tools to assist you with the recommending process.
Implement the “Don’t Sell, recommend!” philosophy and the P.R.I.D.E. system to increase guest satisfaction, retention rate and your income!
Biography
Dori Soukup is the founder and CEO of InSPAration Management, a firm specializing in spa business development, advanced education and BizTools.
Over the past ten years, Dori has contributed to the success of spa companies worldwide. Her work encompasses consulting, coaching and educating spa entrepreneurs, executives and leaders globally. Major brands such as Pevonia Botanica, Sandals Resorts and more have benefited from her expertise. Dori’s passion is developing innovative, effective educational programs and business strategies leading to exponential growth and profits. She delivers clear, concise blueprints with easy to implement methods addressing challenges and ensuring success.
Prior to her current venture, Dori held key leadership positions in the hospitality industry for 18 years, her last role as VP of Sales for Wyndham Resorts. She is the recipient of the American Spa Preferred Educator award and is a sought after speaker within the spa and wellness industry. Dori Soukup is a published author, her articles and insights are often featured in national and international trade publications. Telephone: 386.226.2550