Rob Cass offers these words of wisdom: “If you are not making marketing mistakes, you are not trying hard enough.” As principal of Spaformation , Rob helps spas of any size and budget maximize their marketing dollars. Here are Rob’s top ten steps to market a profitable spa:...

I’m gearing up for day 2 of ESI Vancouver. Attendees from all over Western Canada and the Northwest US arrived yesterday for the spa industry’s most comprehensive education program for day spas, resort spas and estheticians. The tradeshow floor was vibrant with Canada’s finest spa product and equipment companies....