ESI is North America’s top trade show provider of spa management and marketing education for aesthetic, day spas, resort spas and medical spas.
Carol Phillips
Carol Phillips
“Unlimited Potential –  How to Get More from Your Job than Varicose Veins”

Sunday at 10:30am – Room #103

A “simple abundance” style class for spa owners and staff. Do you enjoy getting up and going to work? Find out how to make your day filled with excitement and joy. Do what you love and the money will follow. Discover one thing you can do to blow your competition out of the water. Carol Phillips will share proven techniques for charging up your battery when everyone else is draining your juice. Being in the beauty business is one of the best jobs in the world. Find out how to write your own ticket to success!

“Rock the House Sales Plan”

Sunday at 1:30pm – Room #105
Monday at 1:30pm – Room #106

Working with beauty businesses around the globe, Carol Phillips has an inside track on what it takes to run a successful (and might we say profitable) beauty business. Today more than ever, spas and beauty businesses need to rock the house with improved sales. Carol will share proven ways to ignite retail and service sales.

You must have a sales plan in place to launch, grow and fire up your beauty business. Carol’s Rock the House Sales Plan will make your cash register ring, even in shaky uncertain economic times. As a result, participants will learn how setting the sales tone in the front of the house determines how much the shopper will (or won’t) spend in your spa. Turn over the rock that shows how shoppers are making buying decisions in today’s economy. Carol will turn your beauty business upside down when you discover how shoppers are making their purchases.

Reluctant therapist? Carol will share five key reasons your staff does not sell and how you can fix it. Learn what you must do to generate staff sales confidence so they can fast track consumer confidence and trust. Learn ways to drive retail from the back of the house (treatment rooms) to out the front door. Find out how much money you are leaving on the table with every spa guest. Do you really know why guests are not stopping and shopping in your spa retail area? Therapists need to know how to stimulate guest excitement so they are happy to spend more money in your spa. It’s time to focus on real results.


“What’s in Store: Lessons from Big Box Retailers”

Monday at 10:30am – Room #104

Learn valuable lessons from the master retailers. Find out how your business can “borrow” the very best of the best business building ideas. Carol Phillips is always shopping for the hottest retailing trends and techniques. She will share with you proven ways your spa can benefit from master big box retailers such as Victoria’s Secret, Wal-Mart, Target, Nordstrom, Disney, Best Buy, Starbucks and tons of others.


Carol Phillips is a nationally-known keynote speaker, trainer, industry consultant and successful former spa owner. For the past 25 years, she has inspired clients all over the globe to re-focus on working smarter, using their resources at hand to build traffic, sales, and customer loyalty—especially useful information in today’s challenging business climate.

Carol Phillips’ unique selling approach enabled her spa to average 55% of total revenues from retail sales alone, causing her to be named American Salon magazine’s First Retailer of the Year for her outstanding work in salon display, merchandising, retailing and staff training.

Over the years, Carol’s articles and information have appeared in the Wall Street Journal, Life Magazine, American Spa, Day Spa Magazine, Spa Canada, American Salon, Modern Salon, Skin Inc., DermaScope, Salon Today, Nails, Nailpro, and Medesthetics, just to name a few. She has produced over 25 DVDs and audio spa sales training and two cutting edge in-spa music programs. Her first book, In The Bag-Selling in the Salon has become the gold standard on spa and salon sales training. Carol was on the International Spa Association team that wrote the definitive book, Retail Spa Management. Now beauty school students around the world are being trained with the first sales and marketing beauty school curriculum designed and produced by Carol Phillips, BeauteeSmarts for Beauty Schools. Carol recently launched BeauteeSmarts Online Learning Lounge, connecting you to the best in global beauty education, 24/7.

Carol Phillips is the founder of BeauteeSmarts, which offers full service consulting, marketing, branding, training, product development and sales programs. She and her group have done work for industry icons such as John Paul Mitchell Systems, Nexxus, Redken, MD Formulations, Eminence, Mama Mio, Intraceuticals, JCPenneys, SuperCuts and Jane Iredale. Carol has had the pleasure of consulting and training great spas like Canyon Ranch Resorts, Elizabeth Arden Red Door Salons, Encore and Wynn Spas, Gaylord Resorts, Glen Ivy Hot Springs, Grove Park Inn, MGM Hotel, and Exhale Spas. She designed the original prototype spas for Estee Lauder’s flagship Origins Spa and General Nutrition Centres.

Thousands of beauty professionals have seen her dynamic classes at ISPA’s annual conventions and knowledge networks, International Beauty Shows (IBS), Midwest Beauty Shows, and International Esthetics, Cosmetics and Spa Conferences (IECSE). She has been a keynote speaker for all of ESI’s shows throughout Canada with standing room only. Attendees have reported doubling their business after putting her tips and techniques to work for them. In fact, one ESI attendee improved her sales over $400,000 after putting Carol’s class info to work in her beauty business.

Carol Phillips has worked in every phase of the beauty business, from behind the chair as a CISDESCO diplomate, the counter, the desk, the computer and microphone. Her unique insight into every facet of the beauty industry helps her design a SMART (Sales, Marketing, Advertising, Retail and Training4Success) consultation package that gets results for your beauty business.

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Contact Details
Company: Esthetique Spa International
Street: 104-14056 Cure-LaBelle
Postal/City: Mirabel, Quebec Canada J7J1L6
Phone: 866.772.7469
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