The question comes up in almost every marketing class or seminar I teach. “What do you think about Groupon?” So here we go. Marketing Brilliance As a marketing company I can appreciate the brilliant business model that Groupon has created and grown. In fact, it is the fastest company...

Being a small business on the internet can feel like being a small fish in a very big pond – think ocean sized pond. But your website can be more than that, and there are many ways for spas to boost their website’s visibility. Any spa with a website...

Guest post by Kristine Huffman, General Manager, Austin, Brand Experiences Director for Travaasa Experiential Resorts   It’s no secret that your team is the most critical success factor of any program or service you’re trying to launch.  But how do you select and lead a team of service providers that...

Guest Post by Blake Feeney, Director of Spa and Wellness at Terranea. The spa industry has certainly exploded since I began as a spa host at the MGM Grand in 1993.  Day spas were few and far between and the resort/hotel spas were viewed specifically as amenities for their...

Guest post by Ella Stimpson, Executive Director of Salon and Spa Operations at Encore at Wynn Las Vegas. Being a leader in a spa or salon is stressful and often lonely. So many of us feel like we are carrying the whole business on our back – that we...

Guest post by Michael Tompkins, CEO of Miraval Resorts. Having been in this industry now for nearly 20 years, and having managed a couple of the best known destination spa brands in the world, people in spa used to ask me, “What do you think about Day Spas?” when...

Day 2 of ISPA proved to be another motivational and meaningful experience. Today I had the pleasure of listening to Amanda Frasier, Director of Inspections and Ratings from Forbes Travel Guide. Her professional development presentation was entitled “Providing the Ultimate Spa Experience: Insight from the Source of the 5-Star...

Operating an environmentally responsible business will not only help reduce your carbon footprint, but also save you money while doing it. It’s a win win for both your business and the planet. Here are five ways you can green your spa today. Recycle. Between the large stacks of paper...

The education is off and running at ESI Las Vegas! Sunday morning, Nina Curtis taught Aromatherapy Skin Care: Twelve Must Have Essential Oils and Their Use in Your Skin Care Treatments. Known as the esthetician’s esthetician, Nina shared how to develop signature aromatherapy programs using her favorite essential oils....

Part 2/2: Tips for Tradeshow Attendees Attending a tradeshow is a great opportunity to see what’s new, learn new skills, connect with your peers and get inspired. Having a plan will help you navigate the show effectively and maximize the time and money you have budgeted for the event....